Curious, Meticulous, and Passionate About Emerging Tech

I’m Lilia, a UX/Product Designer with expertise in crafting user-centred experiences that drive business impact.

With experience across industries like healthcare, transportation, retail, and SaaS, I’ve worked on projects ranging from lean startups to large-scale government platforms. My approach combines curiosity, attention to detail, and a commitment to aligning design with organisational goals.

Backed by a Master’s in Human-Computer Interaction Design, I specialise in accessibility and usability, striving to create inclusive and equitable digital experiences.

Who I've Worked With

I’ve collaborated with organisations across various industries, delivering UX/UI design expertise and strategic experience consulting.

Hong Kong Science and Technology Parks

Technology

Humansa

Healthcare

AIA Group

Insurance

Power King Van

Transportation

Smartone

Telecommunication

Immigration Department Hong Kong

Government Department

Environmental Protection Department Hong Kong

Government Department

Hong Kong International Airport

Government Authority

Hang Seng Bank

Banking

Goodtakes

Startup

My Values

Empathy

As a designer, I prioritise understanding diverse perspectives and fostering open communication within teams to work towards a shared vision.

Continuous Learning & Sharing

Facing varied design challenges keeps me motivated to expand my skills and share insights that help others tackle similar issues.

Value-Driven Design

I prioritise "value-first" design, ensuring that my decisions bring genuine benefits to products, users, and businesses alike.

Design Approach

I prioritise simple, usable design, seeing design thinking as a powerful problem-solving tool. Collaboration, adaptability, and an iterative process grounded in research guide my work.

In past projects, I’ve collaborated with product managers and cross-functional teams, including content strategists and developers, to identify problems and deliver optimal solutions.

My design process is iterative, user-centred, and tailored to meet both user and business needs:

Skillsets

I always strive to bring together the proper techniques and methods to achieve the best possible outcome by working collaboratively.
Here is the spread of my core skills:

Facilitation

Goal setting
‍
Design thinking workshops
‍
Teamwork facilitation
‍
Synthesis of outcomes

UX Design

User research

Information architecture

Wireframing

Prototyping

Accessibility design

Usability testing

UI Design

Visual interface design

Responsive design

Design systems

Interaction design

HTML/CSS

Product Analytics

Data visualisation

Usability audits

Accessibility reporting

Analytical thinking

Metrics

Toolbox

These are the tools I love the most that I’ve been working on the streamline my creative process. I’m always open to learning new methodologies and approaches to hone my craft.

Figma

Notion

Optimal Workshop

Illustrator

Photoshop

Webflow

Figma